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Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Thu, 07 Sep 2023 00:00:00 +0100https://kerrinoeth.journoportfolio.com/portfolio/white-paper/#/pages/829106/https://kerrinoeth.journoportfolio.com/portfolio/awards/#/pages/828958/Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Thu, 07 Sep 2023 00:00:00 +0100https://kerrinoeth.journoportfolio.com/portfolio/awards/#/pages/828958/https://kerrinoeth.journoportfolio.com/portfolio/challenger-sales/#/pages/828959/As a result of outdate attribution models, advertisers were not understanding the full value of Cars.com. Sales team was making the shift to Challenger Sales, and needed insights based content to teach dealers what was wrong with their ROI analysis.Thu, 07 Sep 2023 00:00:00 +0100https://kerrinoeth.journoportfolio.com/portfolio/challenger-sales/#/pages/828959/https://kerrinoeth.journoportfolio.com/portfolio/case-study/#/pages/828961/Deealers were valuing their own websites above all else, and as a result, over-investing in SEM at the expense of Cars.com. We needed to prove that website traffic was so valuable because they had done their homework on Cars.com first.Thu, 07 Sep 2023 00:00:00 +0100https://kerrinoeth.journoportfolio.com/portfolio/case-study/#/pages/828961/https://www.journoportfolio.com/sampleNeeded to inform adveritsers media mix and update knowledge about the path to purchaseThu, 07 Sep 2023 00:00:00 +0100https://www.journoportfolio.com/samplehttps://kerrinoeth.journoportfolio.com/portfolio/product-launch/#/pages/828950/How do you keep advertisers on board when you launch an online product that will allow consumers to share negative feedback about their experience? That was exactly the challenge Cars.com faced when launching its Dealer Reviews product to the automotive industry in 2011. Having the opportunity to lead marketing for this initiative, I knew it was critical to get our sales team on board and to get early adopters sharing their success. What could have been seen as a major threat and potential reason to cancel their Cars.com subscription, was instead perceived as an opportunity and turned into one of our biggest company success stories. Today, Cars.com is the leader in online dealership reviews, boasting more than one million reviews and ranked as the number one consumer destination for online dealership reviews.Thu, 07 Sep 2023 00:00:00 +0100https://kerrinoeth.journoportfolio.com/portfolio/product-launch/#/pages/828950/https://kerrinoeth.journoportfolio.com/portfolio/seo/#/pages/828932/As the dealer authority on all things SEO, it was essential for Dealer Inspire to top the SERP when Google made changes to its Core Web Vitals. Their customers had questions and the changes would significantly impact their accounts. Guide was produced to rank for Core Web Vital in AutomotiveThu, 07 Sep 2023 00:00:00 +0100https://kerrinoeth.journoportfolio.com/portfolio/seo/#/pages/828932/https://kerrinoeth.journoportfolio.com/portfolio/brand-awareness/#/pages/828892/Accelerated Cars.com into a household brand with millions of media impressionsThu, 07 Sep 2023 00:00:00 +0100https://kerrinoeth.journoportfolio.com/portfolio/brand-awareness/#/pages/828892/https://kerrinoeth.journoportfolio.com/portfolio/integrated-campaign/#/pages/828931/Our traffic had shifted mobile, but dealers were still only looking at desktop metrics. We needed dealers to know we had gone mobile, and the time was now for them to go mobile too.Thu, 07 Sep 2023 00:00:00 +0100https://kerrinoeth.journoportfolio.com/portfolio/integrated-campaign/#/pages/828931/https://www.journoportfolio.com/samplehealthcare startup needed content for launch....Thu, 07 Sep 2023 00:00:00 +0100https://www.journoportfolio.com/samplehttps://youtu.be/nkZJHa2aPFgCars.com in the newsThu, 07 Sep 2023 00:00:00 +0100https://youtu.be/nkZJHa2aPFghttps://studio.youtube.com/video/vzZ3XXl4gIw/editNot your computer? Use Guest mode to sign in privately. Learn moreThu, 07 Sep 2023 00:00:00 +0100https://studio.youtube.com/video/vzZ3XXl4gIw/edithttps://studio.youtube.com/video/nkZJHa2aPFg/editNot your computer? Use Guest mode to sign in privately. Learn moreThu, 07 Sep 2023 00:00:00 +0100https://studio.youtube.com/video/nkZJHa2aPFg/edithttps://kerrinoeth.journoportfolio.com/articles/challenging-market-perceptions-with-content-marketing/Dealers were increasingly valuing their own websites over third parties based on flawed attribution data. This content campaign....Sat, 11 Mar 2023 00:00:00 +0000https://kerrinoeth.journoportfolio.com/articles/challenging-market-perceptions-with-content-marketing/https://kerrinoeth.journoportfolio.com/articles/building-the-carscom-brand/Sat, 11 Mar 2023 00:00:00 +0000https://kerrinoeth.journoportfolio.com/articles/building-the-carscom-brand/